Channel Octane
Igniting Growth, Fueling Success
Our Story
A Natural Evolution. Octane emerged from the seamless collaboration of two businesses, each bringing its own expertise in supply chain and omnichannel marketing. As global markets changed, it became essential to bring these skills together—brand growth now demands both operational excellence and exceptional marketing awareness. One cannot thrive without the other. We’ve combined these skills to excel in today’s competitive markets.
We Love Brands that Inspire
Our passion lies in championing brands that inspire. We’re driven by the stories, innovation, and impact these brands bring to the world. Whether it’s a rising star or an established name, we’re dedicated to helping brands that inspire connect, grow, and thrive.
Why Octane?
We believe that true success is built on strong partnerships, integrity, and open communication. We value the relationships we cultivate with our clients, working closely together to align our strategies with your vision. Our approach is rooted in a commitment to transparency and collaboration, ensuring that every decision we make is in the best interest of your brand. With Octane, you’re not just gaining a service provider—you’re gaining a dedicated partner invested in your brand’s growth.
Unified Expertise, Unmatched Growth
Channel Octane emerged from a powerful alliance between two siblings, Sheldon (Will) Kerr
and Katrina McClelland, each excelling in their domains.
Will, a seasoned Cloud Solution Architect, is renowned for his expertise in cloud-native solutions
and data insights. With a career spanning successful outcomes across diverse industries in New
Zealand, Australia, and the UK, Will brings a deep understanding of platforms, data, and technological
requirements that are crucial to effective brand management in the omnichannel landscape.
Katrina, a visionary Director/CEO, combines strategic leadership with a global perspective. Her
extensive experience encompasses digital commerce, sales, public relations, and influencer engagement.
She has led successful ventures and built operational excellence across regions, including China,
the UK, Europe, and beyond, driving seamless customer experiences and executing IT projects with
precision.
Despite running their own successful businesses, Will and Katrina consistently relied on each
other’s expertise. Will’s innovative tech solutions seamlessly complemented Katrina’s strategic
and marketing prowess. This ongoing collaboration evolved into something more profound. Recognizing
the immense potential in uniting their strengths, they co-founded Channel Octane—a company that
encapsulates their combined expertise and is supported by their highly skilled teams.
Together, they have created a company that not only understands the intricacies of technology
and strategy but also knows how to harmonize these elements to drive brand growth in today’s
competitive, ever-changing market. Their transition from individual ventures to a unified front
embodies the power of family, collaboration, and a shared vision for success. Channel Octane
is more than just a business; it’s the culmination of their combined passion and expertise, dedicated
to propelling brands to new heights.
Services We Offer
We pride ourselves on offering a comprehensive suite of services designed to optimise your retail and e-commerce operations. Our expertise spans multiple domains and geo locations, ensuring that we can support your business growth across various channels and markets.
Channel Negotiations
We understand the detail
With strong negotiation skills and a deep understanding of retail dynamics, we handle all aspects of retailer negotiations to ensure your brand gets the visibility it deserves. We build and maintain robust relationships with retailers, leveraging our expertise to create win-win situations for both parties.
Supply Chain Management
We understand consumer expectations
We offer end-to-end logistics and distribution services, powered by our expertise in supply chain management. Our services include efficient inventory management, streamlined distribution logistics, and seamless handling of inventory returns and payments. We optimise your supply chain to ensure products are always available when and where they're needed, minimizing costs and maximising efficiency.
Omnichannel Unification
We understand in-store and online
We understand the importance of seamlessly integrating in-store and online operations to optimise every channel. From managing vendors and inventory, we ensure your brand delivers a consistent and efficient experience everywhere. We unify your physical and digital storefronts, streamlining operations to maximize performance across all touchpoints. Our expertise helps your brand thrive in today’s omnichannel landscape.
Ominchannel Marketing
Strategic Channel-Specific Marketing
With Octane, you get the best of both worlds—expert channel knowledge and a seamless, engaging user experience. We ensure your brand delivers a consistent experience. We unify and streamline marketing operations to maximise conversion.